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Using Narratives to Promote Risks and Risky Products: Cautions and Considerations
- Jennifer Gerard Ball
- Janelle Applequist
- 1,521 views
- Frontiers in Communication
- Advertising and Marketing Communication
- Research Topics
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Research Topics
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Artificial Intelligence in the Context of Marketing Communications
- Nikola Vangelov
- Diana Petkova
- Lyubomir Lyubenov
- Catalin Vrabie
- 5,008 views
- 2 articles
Submission open
Including the Audience in Integrated Marketing Communication and Branding: Social Media, Gaming, and Beyond
- Elizabeth Crisp Crawford
- Emory Daniel
- Shu-Yueh Lee
- Kay M. Beckermann
- 21,470 views
- 3 articles
Submission closed
Sensory Interactions in Digital and Virtual Realities: New Frontiers for the User Experience
- Raffaele Campo
- Felipe Reinoso-Carvalho
- Pierfelice Rosato
- GAELLE PANTIN-SOHIER
- 23,993 views
- 7 articles
Interactive magazine
eBook
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Emotions as Key Drivers of Consumer Behaviors: A Multidisciplinary Perspective
- Debora Bettiga
- Giuliano Noci
- Omneya Yacout
- 64,554 views
- 12 articles
Interactive magazine
Submission closed
International Translation Day: A Communication Perspective
- Antonio Benítez-Burraco
- Soumia Bardhan
- Xiaohui Pan
- João Relvão Caetano
- 42,575 views
- 7 articles