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Branded Content and Media-Marketing Ecologies: Histories, Evolving Practices, and Governance
- Jonathan Hardy
- Iain MacRury
- Patricia Núñez-Gómez
- 118 views
- Frontiers in Communication
- Advertising and Marketing Communication
- Research Topics
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Research Topics
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Using Narratives to Promote Risks and Risky Products: Cautions and Considerations
- Janelle Applequist
- 1,876 views
- 1 article
Submission closed
Artificial Intelligence in the Context of Marketing Communications
- Nikola Vangelov
- Diana Petkova
- Lyubomir Lyubenov
- Catalin Vrabie
- 10,706 views
- 2 articles
Submission open
Including the Audience in Integrated Marketing Communication and Branding: Social Media, Gaming, and Beyond
- Elizabeth Crisp Crawford
- Emory Daniel
- Shu-Yueh Lee
- Kay M. Beckermann
- 27,022 views
- 5 articles
Submission closed
Sensory Interactions in Digital and Virtual Realities: New Frontiers for the User Experience
- Raffaele Campo
- Felipe Reinoso-Carvalho
- Pierfelice Rosato
- GAELLE PANTIN-SOHIER
- 27,784 views
- 7 articles
Interactive magazine
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Emotions as Key Drivers of Consumer Behaviors: A Multidisciplinary Perspective
- Debora Bettiga
- Giuliano Noci
- Omneya Yacout
- 74,864 views
- 12 articles
Interactive magazine
Submission closed
International Translation Day: A Communication Perspective
- Antonio Benítez-Burraco
- Soumia Bardhan
- Xiaohui Pan
- João Relvão Caetano
- 45,290 views
- 7 articles